BRAND BOOKS
BELSTAFF
In-house head of editorial for redevelopment of Belstaff’s brand and Tone of Voice bibles as part of a new brand and design direction implemented in 2020 by new CEO Fran Millar and Marketing Director Jodie Harrison. The intent was to honour Belstaff’s legacy while bringing it into a new era, riffing on archival gear and catalogue imagery and aligning with the coffee table book ‘Our First 100 Years’, edited by Charlie Porter.
VIEW FULL BRAND BOOK
VIEW TONE OF VOICE GUIDELINES
BURBERRY
In-house editorial lead for redevelopment of Burberry Brand Book under new Chief Creative Officer Riccardo Tisci. From the brand’s identity, to its heritage, to its tone of voice, this bible encapsulates everything Burberry as it was in the year 2020.
HUNTER BOOTS
In-house editorial lead for development of new Hunter Boots brand book, helping to reposition the brand as a style-led outdoor brand. Driven by the brand statement ‘style for the world outside’, this document encapsulates all things Hunter, including a complete and comprehensive style guide.